Lesson 1: FocuS

Message is all about motivation. Articulating why you want to tell a story and what you desire to achieve – allows you a focus intently, gives you a metric to measure by and bolsters you mental in moments of doubt.

Storytelling Education - Lesson 1

Intro

Focus means develing into the motivation and purpose for telling a story.

It means knowing what your are doing and why.

If you tell a story just for attention or selfish reasons. The audience will pick up on it IMMEDIATELY and it will shut them down.

WHY tell a story at all?

WHAT is it that you want to tell people?

WHY do you need to tell them? and

WHAT is in it for them?

KISS

Keep it simple stupid.

Keep the main thing the main thing.

Figure out what this is for you. Write it down and make sure that everything is in line with your focus.

Having a Message

Storytelling is an interesting thing. When you stop to think about it, what is it really?

We all know a story when we hear it, but what is it – it’s true essence?

When you are going to tell a story, take the time to ponder this question.

Defining Story

Perhaps a practical definition of a story is: a good story is it is a distillation of life experiences that are pieced together to form a authentic narrative in order to deliver true value to the listener.

It is not the information contained within a story but the relevance and importance of the information to an individual.

Now, this may sound like an arbitrary and unhelpful analysis of what a story is, but it really drills down to the heart of things.

With this understanding, you would first realise that telling a story is not about you! It's about giving to others – giving something that is going to bring value to them.

Motivation

What drives you?

Message is all about motivation. Articulating why you want to tell a story and what you desire to achieve – allows you a focus intently, gives you a metric to measure by and bolsters you mentally in moments of doubt.

Content

A lot of the reason that it is important to articulate a message is because it forces you to quantify and identify the value you are providing your audience.

Your message is your value proposition.

This means, if you cannot clearly and easily communicate to yourself (or others) the value you are offering other people - you most likely do not have a good story - as a good story and value are synonymous.

Summary

Focus is

Self examining motivation, purpose and message.

You must ask yourself:

  • Why am I telling a story?
  • What do I want out of it?
  • What do I want the audience to get out of it?
  • Why should they listen to me?

Keep it focused

  • A common thread woven throughout the whole story. What is yours?
  • What will people remember about your story?